CEO Scorecard

Is your forecast real?

Most CEOs learn the forecast was fiction in the last week of the quarter. By then the quarter is gone. This scorecard shows you exactly where your pipeline breaks, while you still have time to fix it.

10 minutes 20 questions Five break points
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Watch before you begin

Why this scorecard is different

Two minutes on the five places mid-market pipeline breaks, and why the number on your forecast report is usually the last place the problem shows up.

Intro video goes here Record a two minute explainer, then drop the file or embed code into this slot.

Two minutes. Worth it before you score.

What to expect

Twenty questions. Five break points.

You will score 20 statements on a 1 to 5 scale. Each one is a test of whether your forecast is built on evidence or on opinion. The five sections follow a deal from first touch to the forecast call, so your lowest score points straight at the leak.

01
Pipeline Creation

Coverage, source quality, how many reps build pipeline, and whether you build for the quarter after this one.

02
Qualification

Named business problem, access to the signer, budget and source of funds, and the real alternatives.

03
Stage Discipline

Customer proof behind each stage, manager agreement, honest backward moves, and measured win rates.

04
Deal Movement

Scheduled next steps, slipped close dates, monthly cleanup of dead deals, and time in stage.

05
The Forecast Call

Evidence based commits, written accountability, forecast versus actual review, and real inspection.

Score what happens, not what should happen.

Answer for the way your team works on an average Tuesday, not the way the playbook says it works. The more honest your answers, the more useful your result.

Find your break point in 10 minutes.

10 minutes  ·  Instant results  ·  No credit card

Break point 1 of 5
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Scoring your pipeline... Finding where your forecast breaks
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Section by section

Where your pipeline is breaking

Any section under 12 out of 20 is a break point. Fix the lowest one first. Chasing all five at once is how teams stay busy and stay stuck.

What to do next

The fix is a system, not more pressure

Step One
Measure it

You just did this. You have a number and a named break point. The guessing is over.

Step Two
Build it

Put evidence behind every stage and every commit. The OutPerform Method gives your team the standard.

Step Three
Run it

Inspect the same way every week. Traction shows up inside 90 days, and it holds.

A word from Brian

Thank you for scoring honestly.

The hardest part of this work is looking at the real number. You just did it. Here is what I would do with your score.

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Let's talk about your break point.

Bring your score to a 30 minute call. We will look at your lowest section together and build the plan to fix it. No pitch, no pressure, just a clear read on your pipeline.

Book my no obligation call

30 minutes  ·  No obligation  ·  Brian Taylor